The ministry of tourism is using this ancient adage to promote tourism by a publicity campaign. They are selling ‘Incredible India’. The ministry also started a campaign ‘Atithi devo bhavah’, which they claim- ‘A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation’. They have also come up with some wonderful ads to promote this, with Aamir Khan as their brand ambassador- Continue reading
Category Archives: Travel
A journey to Meghalaya- The adobe of clouds
I had written this during my memorable journey to Meghalaya in February, 2008.
It was early February and my exams had just got over. Exams had gone well, but as usual; I never hoped for good results (and they never happen either). It had been a great semester. I reached home on 5th Feb. Baba (dad) had planned a trip to Assam & Meghalaya, starting from 6th Feb. Continue reading
सौरभ राय | Sourav Roy 