Monthly Archives: December 2012

Name matters

Aam_Aadmi_PartyThe name of a political party matters. They must not only capture the party’s ideology, but also have a strong emotional connect with people. While most political parties in India have kept this in mind, Kejiriwal’s Aam Aadmi Party has taken the most unconventional route. It will be interesting to see if the phrase – ‘aam aadmi’ will click as a party. Continue reading