The ministry of tourism is using this ancient adage to promote tourism by a publicity campaign. They are selling ‘Incredible India’. The ministry also started a campaign ‘Atithi devo bhavah’, which they claim- ‘A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation’. They have also come up with some wonderful ads to promote this, with Aamir Khan as their brand ambassador- Continue reading
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